What is Brand Protection?

Your brand is much more than a trademark or a website. It includes your online presence as well as physical locations, your relationship with customers, and the trust those customers place in your goods and services.

Whether you realize it or not, your brand faces a wide range of threats that exist outside your network perimeter to target your customers, business, and operations: Malicious domains, impersonation profiles, counterfeit products, exposed intellectual property, disgruntled insiders, and physical attacks against employees and facilities.

An effective brand protection strategy identifies these external threats by monitoring your brand’s digital presence across the Dark Web, Deep Web, Surface Web, Social Media, News Media, and App Marketplaces (including conversations about your brand, facilities, or employees).

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